fastcompany
fastcompany:

Passion Projects Done Right: Rainn Wilson Ponders The Runaway Success of SoulPancake

The Office’s Rainn Wilson wanted to create a personality-packed place to intelligently debate life’s big questions. SoulPancake-both a passion project and a brand with a higher purpose-does both.

Wilson, whom you probably know from his role as “crazy dork” Dwight Schrute on The Office, decided to make a place for people who want to debate (intelligently) about life’s Big Questions.
It’s also extremely popular, drawing more than a million views a month. There’s a best-selling book with glowing Amazon reviews. They’ve got SoulPancake meetups, a dedicated YouTube channel, and a deal with Oprah.
“You need to go a little deeper than “How can we make money” because there’s 68,000 people out there who are saying ‘how can we make money on the Internet,’” Wilson robot-voices.

“If you can follow your passion and fill a need then you will eventually make money and you’ll be successful, but more importantly, you’ll be fulfilled.”

The Takeaway: You’re weird. So are other people. Make something for them—and for you—and the money will follow.
You can read the full story here.
[Image: Flickr user John Lambert Pearson]

This is the must-read of the day. Well said all around. Being weird and doing what you love will eventually pay off, just hang in there, homey!

fastcompany:

Passion Projects Done Right: Rainn Wilson Ponders The Runaway Success of SoulPancake

The Office’s Rainn Wilson wanted to create a personality-packed place to intelligently debate life’s big questions. SoulPancake-both a passion project and a brand with a higher purpose-does both.

Wilson, whom you probably know from his role as “crazy dork” Dwight Schrute on The Office, decided to make a place for people who want to debate (intelligently) about life’s Big Questions.

It’s also extremely popular, drawing more than a million views a month. There’s a best-selling book with glowing Amazon reviews. They’ve got SoulPancake meetups, a dedicated YouTube channel, and a deal with Oprah.

“You need to go a little deeper than “How can we make money” because there’s 68,000 people out there who are saying ‘how can we make money on the Internet,’” Wilson robot-voices.

“If you can follow your passion and fill a need then you will eventually make money and you’ll be successful, but more importantly, you’ll be fulfilled.”

The Takeaway: You’re weird. So are other people. Make something for them—and for you—and the money will follow.

You can read the full story here.

[Image: Flickr user John Lambert Pearson]

This is the must-read of the day. Well said all around. Being weird and doing what you love will eventually pay off, just hang in there, homey!

  1. chessay reblogged this from fastcompany and added:
    This is the must-read of the day. Well said all around. Being weird and doing what you love will eventually pay off,...
  2. fastcompany posted this